 You remember our promotion of Earth Hour, the switch off of power in Sydney, Australia (and elsewhere)? Did you notice that Earth Hour won the Lions International Advertising Festival (held at Cannes, France)? There were just four awards for the most innovative programs out of 25,000 entries from around the world.
The drop in power in Sydney was a signal to business - get sustainable, make it your direction, more and more of us want it and are ready to change brands to get it!
Nigel Marsh, Chairman of Leo Burnett (advertising agency) collected the titanium lion. He made this comment to the press:
"The green issue, once you get it, is one of those things. Once you understand the extent to which the human race is in peril, it makes you ask different questions. Those questions present a profound threat to business and brands because you must increasingly ask - what is the point of brands?"
[more]Labels: Earth Hour, Sustainability, Vision |
