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Keen for green PR
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Saturday, 21 April 2007
Wind An increasing number of businesses are seeking the assistance of public relations firms to communicate their green credentials, The Age reports.

With both the public and younger staff members questioning companies about their environmental stance, green PR is a major growth area within the communications field.

Consultants say green PR isn't just about dishing out feel good stories; they warn that companies must tackle harder issues like water use, agriculture and air traffic emissions.

Businesses are also advised to be transparent. If they are not making progress in a particular area they should tell consumers why not and what they are doing about it.

Source: Australian Institute of Management (AIM) Qld & NT

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posted by Dr Ron @ 23:20  
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