If you're the ethical consumer - and there are more every day, you can start looking for the  Lifestyles Of Health And Sustainability - LOHAS - stamp of approval that indicates you have found the real thing. The more you do it, the more business and industry get the wake-up call. Those businesses that won't hear the call and make their contribution will suddenly find that they have been left behind.
You're not alone! There are already 8% doing values based shopping - not much, eh? No, but there are 41% on the learning curve and gradually picking up on what's available.
So keep it up - or start, whichever! And spread the word. We are the ones who will create a sustainable world - by where we put our cash.
You can read more at the SMH website, Industry yet to chase 'ethical consumer' or you can go to the LOHAS website.
[more]Labels: Sustainability |
