|If anyone ever gets to find out who said what, then your 360 program has limited further use. Once people know that their comments may not be anonymous, trust is broken and they censor their responses. The program no longer runs on accurate feedback but on 'safe' feedback. It is likely to miss the hard issues and have little real value.
In addition, if hurt managers are able to get through the anonymity barrier, they are likely to take revenge. Pitfall No. 5:
Not preserving absolutely the anonymity of respondents - the program won't get a useful result, it will break trust and may well set revenge into action.
Labels: 360 feedback, Communication, Culture, Trust