The online virtual world Second Life may be the first step towards a predominantly 3D internet, according to a video cast of Fortune magazine senior editor David Kirkpatrick.
Kirkpatrick says the growth of Second Life proves it is possible to insert content into an internet user's experience in a much richer way than merely using words and pictures.
According to Kirkpatrick, it is important for businesses that currently do business online to become involved with Second Life in order to see where the internet is headed.
To be successful he suggests companies embrace Second Life's creativity rather than merely replicating real world environments, such as glass and steel office buildings.
Source: http://gscblog.typepad.com/management_blog/2007/05/is_second_life_.html